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Creating the new products is very time and resource consuming task.
The typical duration of "product development" projects ranges from six months to six years. With the rapid pace of technology evolution, the hiring of many young engineers in some industries, high turn-over rates, it is not unusual to see development personnel with keys roles in a development project, but who have not gone through a full development cycle on a prior project within their companies. In short, many development personnel have little understanding of or practical experience with any standard "product development" process in their companies.

In our globally-linked economy, product development capabilities are the basis for successful competition. Successful product development requires fundamentally improved approaches to organizing the development process, reducing waste, and providing products to meet customer needs in order to respond to global competition in our own markets as well as compete effectively on a global basis.